Ready to get creative?

#The100DayProject is a free art project that takes place online. The idea is simple: choose a project, do it every day for 100 days, and share your process on Instagram with the hashtag #The100DayProject.

Anyone can join (yes, that means you!).

#The100DayProject starts April 7th, 2020. Here's how to play:

STEP 1: Sign up for the newsletter

Sign up for the newsletter to get everything you need to do your project including IRL events, online community, and inspiration.

STEP 2: Join the community

Every spring, thousands of people all around the world commit to 100 days of exploring their creativity. Connect with the community here, and find other creatives doing the project by searching the hashtag here. And you can follow me (LJT) here.

STEP 3: Choose your project

Pick something you want to do every day for the 100 days of the project. You'll post each instance of 100 on your Instagram account with the hashtag #The100DayProject.What can you do? Anything at all! Paint, draw, dance, knit, doodle, sing, brush your teeth. More on what makes a good project in the FAQ. ​

STEP 4: Share your project

Sign up for the project here. Then let your friends and followers on Instagram know that you're doing the project by sharing one of the images below or creating your own. Tag your announcement with #The100DayProject so that other people doing the project can find you. Add your own unique hashtag for your specific project so that all of your posts will sit nicely together. Include both hashtags on every post.

Artwork by Sharon McPeake

STEP 5: Get ready to start April 7th

Organize your tools (whatever you need to do your project) and make space in your calendar. Starting April 7th, do your project and post every day until July 15th. It's okay if you miss a day! Keep going. However many days it takes you to do your project is perfect. Reading this after April 7th? Any day is a good day to start your own #The100DayProject.


What makes a good project?
So many things! Depends on what you're looking to get out of it. Want to build your portfolio? Write a book? Practice a skill or get better at using a tool? Just have fun? Get clear on what you want out of the project.

Once you have an idea, here are some practical tips:

  • Make sure you can do it in 5-10 minutes a day. More time is nice if you have it, but if it's really time consuming you probably won't do it every day. 

  • Make sure the tools you need to do  your project are accessible and portable. Will it fit in your purse or backpack? Can you travel with it? They should also be financially accessible – there's no reason you have to buy an expensive new tool (unless you really want to and it’s in your budget). 

  • Pick something generative. For example, one year Lindsay pulled a tarot card every day. When Michael Bierut started the project, he drew an image based on a photo in the New York Times. It helps to not have to decide what you're going to do every day. What's something that can do the deciding for you?

Whatever project you choose, think about how you can make it easier (and more fun). 

Can my project be __________ (fill in the blank)?
Yes, your project can be anything you want it to be.

Can you give feedback on my project idea?
No, sorry. See above for tips on picking a good project and watch last year’s Q&A here for more guidance. 

Is there a daily prompt?
Nope! Your project is all yours.

But what if I have no idea what to do?
What are you curious about? What do you love to do just because? What do you want to get better at? What have other people done that you find interesting? Or maybe your project is 100 days of figuring out what to do. That's cool! Another good place to start is by thinking about what you want to get out of doing the project. Download our reflection guide here for some helpful prompts to get you going. 

Why should I do the project?
We’re not that into should around here. Do you want to do the project? That’s a great reason. Other great reasons: because taking five minutes out of the day to do something just because you love it is pretty radical. Because creative confidence is earned through practice. Because inspiration shows up when you do. Or just…because.

What makes a good hashtag?
Something unique and specific. The first year I did the project my hashtag was #100DaysOfPhotography, which was neither unique nor specific. If I want to find those posts, I have to scroll all the way back to 2015. A lifetime ago! Search what you're thinking about using and see what shows up. You might want to try something else if it already has a lot of posts. 

What if I'm not on Instagram?
You can sign up. Or post on another platform instead. Take a picture just for yourself. Do what works for you. And…part of the project is putting your work out there. It’s vulnerable, we get it. You get to set whatever boundaries you want around where and how you share your art.

How do hashtags work?
For questions about how hashtags work on Instagram, or about how Instagram works, please read their help page.

What if someone else is using my hashtag?
Hashtags are free and available to everyone to use, so you can’t stop someone else from using the same hashtag as you. You might want to pick another hashtag.

What if I'm not an Artist?
Ooh, trick question. We’re all artists. Yeah, really. You don’t have to think of yourself as one (yet), or even think of yourself as being particularly creative. A lot of us have complicated relationships with our creativity. We’ll work on it. You just have a desire to practice something and a willingness to commit to it for 100 days.

What if I miss the start date?
Any day is a good day to start your own #The100DayProject. Try reaching out to a few friends or posting on the social platform of your choice looking for co-participants. 

Is it okay to change my project once I start?
Anything is okay, it's your project. The rules are made up. Here's the deal: sometimes it's worthwhile to work through something. Sometimes it's better to cut your losses and walk away. What's right for you right now? Only you know. 

Can I do works in progress?

What if I miss a day?
Most people miss a day (a lot of days). Sometimes people take a year or two to finish their project. However many days it takes you to do your project is perfect. Don't stress, do what you can, and have fun with it. This isn't meant to make you feel bad. Make it work for you.

Is the project taking place in other countries or languages?
Yeah! People from all around the world take place in this version. Want to create a page or site in another language? Send it to us and we'd be happy to share. For now, we've also got the Netherlands

Who started #The100DayProject? 
Michael Bierut! Read his reflections on the project or listen to our interview with him hereElle and friends brought it to Instagram in 2014 and Lindsay started co-leading with Elle in 2017. 

What if I have other questions?
Most answers can be found here, by signing up for the newsletter, watching the Q&A, following @lindsayjeanthomson, or looking up the hashtag #the100dayproject on Instagram.

Who's running this?
This year it's LJT, with a lot of love and encouragement from Elle and other talented friends. That's me. In addition to leading #The100DayProject, I'm a writer and cofounder of Women Catalysts. In 2016, I was diagnosed with breast cancer, a bizarre but life-affirming experience I chronicled for VICE.  

How can I support the project?
We're so glad you asked! 

  1. Spread the word! Tell people you're doing the project and invite them to participate too. Our vision is that through this project, people feel motivated to pursue the practices that give them joy and safe to express and share their creativity.

  2. Get some merchandise – we've got super cute tees, totes, mugs, stickers, and more. 

  3. Become a subscriber!